Excellent service means providing accurate, up-to-date product and order information to customers.  Stark Bro’s is dedicated to building loyalty and sales, and we use the Controller+™ call center functionality to deliver the kind of service that keeps customers satisfied.  Controller+™ provides real-time data to Stark Bro’s customer service reps and to each client’s customers.

As Stark Bro's clients experience a rapid shift from phone based customer contact to a blend of web-based customer service and live operators, we use Controller+™ to help clients maximize their cross-channel sales opportunities. The system provides a full suite of features for managing order and service regardless of contact medium. Stark Bro’s provides the seamless integration necessary to support e-Commerce transactions in combination with phone-based orders while maintaining its high-touch service orientation.

Because Stark Bro’s sees order accuracy as one of its most important responsibilities, it has chosen a system that guides its CSRs through the process of collecting data correctly and efficiently. Controller+™ offers quick and intuitive entry of orders, order updates, returns information and inquiries. It also allows detailed specifications per client, per order, including pricing hierarchies, extensive matrices, multiple ship-to addresses and hot-key options. Using Controller+™, we can consolidate separate customer files into a single account to eliminate duplicate mailings. 

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